March of Dimes Campaign

A team of three other students and I presented our marketing campaign to the March of Dimes. Under this category you’ll find every last detail from the campaign:

Nouveau Marketing Group

Presents…

The “99 Reasons” Campaign

Agents for this campaign include:

Jenn Steinhardt

Account Supervisor

Paul

Account Executive

Laurielle

Art Director

Colleen

Event Planner

Jessica

Copywriter

Table of Contents (blog version):

Executive Summary

Problem Statement

Situational Analysis

Goals and Objectives

Target Market

Recommended Campaign Tactics

• Blog

• Youtube

• Twitter

• Facebook Fan Page

• Flyers

• Kick-off Event

Budget

Campaign Timeline

Evaluation

Appendices

• Appendix A: The Blog

• Appendix B: How to Manage the Volunteers

• Appendix C: Possible Flyer Designs

• Appendix D: Contact Lists

PDF Version: “99 Reasons” Campaign